If you have a website, may it be a blog or e-commerce store, one of the things you should know is how readers and customers will be able to find you.
Even if you have great content and great products, if no one will be able to find you then you’re just wasting your time. In this article, we’re going to discuss SEO and how it can be the greatest tool for your business to be found online.
First, we need to understand what SEO is and how it works.
SEO or Search Engine Optimization is the process of improving your site so that it can be found organically. It’s optimizing your online content so that a search engine like Google will likely show it as a top result for searches of a certain keyword.
If you want to buy something and you go to Google to search for it, those top results that show up didn’t just land there by chance. They're either running paid ads or they’ve added some SEO technique to land there organically.