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Storytelling + Branding: A PR Formula That Works

Businesses in all sizes must find a way to stand out from their competition for them to thrive and grow. And one of the common mistakes they do is overlook branding efforts because they think of themselves as a business and not a brand. 

In this article, we’re going to discuss the importance of branding on your business and how you will be able to convey the message of what your brand speaks through the use of storytelling. 

What is Branding? 

Branding is the creation of an identity for your products and services that has meaning to your customers. This includes visual symbols, values, reputation, customer experience, recognition, and awareness in your industry's marketplace.

Brand strategy on the other hand is a plan to reach your company's goals. If your goal is to become the most beloved clothing or shoe brand, you're going to start to create a strategy around it that helps people understand why they should choose you.  

Why is Branding...

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