Many business owners often overlook the importance of learning the personalities of their customers, employees, and even themselves. They fail to notice how important personality is in choosing the right product and marketing for their business.
In this article, we’re going to discuss the different types of personalities and the tools you can use to identify them. But before anything else, we need to know what personality really means.
What is Personality?
Personality is the characteristic, patterns of thoughts, feelings, and behaviors that make a person unique. These are usually formed through experiences in your childhood.
Many people are say that it’s just their personality. That they can't do anything about it. Well, that is not true. Personalities are not fixed. It takes work but you can definitely change facets of your personality.
Why is this Important?
Understanding various personality types is important because it will help you to know...
There are an estimated 12 to 24 million e-commerce sites across the world today. However, less than a million of these sites are selling more than a thousand dollars a year and only 2.86% of website visits convert into a purchase.
With these numbers, it seems like there might be something fundamentally wrong or some things need to be done to improve these stats.
In this article, I’m going to discuss what are the things you can implement to your website in order to convert visitors into customers.
Custom Branded Domain Name
Having a custom domain is very important for your online brand. It improves name recognition, increases credibility, and helps you get found online more easily.
Below are some tips on how to get a good custom domain name for your business:
Choose .com domain name
The .com domains are easy to remember. If you have an e-commerce site, you don’t want to use .shopify or .squarespace. Due to its popularity, .com domain names...
If you have a website, may it be a blog or e-commerce store, one of the things you should know is how readers and customers will be able to find you.
Even if you have great content and great products, if no one will be able to find you then you’re just wasting your time. In this article, we’re going to discuss SEO and how it can be the greatest tool for your business to be found online.
First, we need to understand what SEO is and how it works.
SEO or Search Engine Optimization is the process of improving your site so that it can be found organically. It’s optimizing your online content so that a search engine like Google will likely show it as a top result for searches of a certain keyword.
If you want to buy something and you go to Google to search for it, those top results that show up didn’t just land there by chance. They're either running paid ads or they’ve added some SEO technique to land there organically.
Email marketing plays a big role in building relationships with customers. It can attract and retain customers with personalized messages that promote your content, brand, and product. When customers open your emails, you own their attention. Giving you more opportunities to convert.
In this article, we're going to discuss how to get people into your email funnel and how to create a welcome email series. We’re also going to discuss the popular email service providers you can use for your email marketing campaign.
Where to Ask People to Subscribe
This is the first part. We should know the proper places on our website or store where we can put the subscribe button or boxes where visitors can enter their email address. This is how you get people into your email sales funnel.
The announcement bar is commonly placed at the top of a website. You can use this bar to display a custom message above your site and a great way to announce a sale, promotion,...
The Covid-19 pandemic has caused us to stay in our homes more than before. Many of us have also lost jobs because of the limited operations of businesses. With this, more people are seeking ways to make a living even if there’s a pandemic.
That’s why in this article, we’ve compiled three of the best ways to make money online by doing what you love. These are gigs you can do in the comfort of your home. Not just to keep you safe, but to spend more time with your family.
This is a form of marketing where you get paid by a fee or a commission to promote tools, products, or services by other people or businesses. These products and services you promote can be within your niche or something that you’re familiar with. Some of the popular affiliate marketing programs that a lot of people know about are Amazon Associates, Canva, Shopify, Bluehost, and Fiverr. You can also join an affiliate marketing network like ...
Everyone gets excited to start a business whenever a new idea or opportunity arises. But starting a business is easier said than done. A lot of work is needed from planning to organizing, and getting the business registered.
So in this article, we're going to discuss the fundamentals of business and how to set it up the right way.
The Importance of Business Formation
It's important to make sure that you’re setting your business up the right way. It’s important because it protects you and your business legally. It protects your blood, sweat, tears, and all of the things that you've invested in making sure that your business is set up and functional.
Aside from protection, you can also be awarded funding if your business is structured appropriately. You can apply for grants and different funding opportunities that are available to businesses that are chartered. Charter business is where you would actually go and apply for an organization through your state...
Businesses in all sizes must find a way to stand out from their competition for them to thrive and grow. And one of the common mistakes they do is overlook branding efforts because they think of themselves as a business and not a brand.
In this article, we’re going to discuss the importance of branding on your business and how you will be able to convey the message of what your brand speaks through the use of storytelling.
Branding is the creation of an identity for your products and services that has meaning to your customers. This includes visual symbols, values, reputation, customer experience, recognition, and awareness in your industry's marketplace.
Brand strategy on the other hand is a plan to reach your company's goals. If your goal is to become the most beloved clothing or shoe brand, you're going to start to create a strategy around it that helps people understand why they should choose you.
Did you know that 40% of Americans say they are not comfortable returning to retail stores in the next 3 to 6 months? And all of us noticed this because of the pandemic and everything that's going on right now.
But for us doing e-commerce, this is gold. We want more people to shop online. The next 3 to 6 months will also be the biggest selling season of the year because of the holidays.
So in this article, I’m going to discuss some hacks and apps that can help you grow your store and make more money.
Hacks and Apps that can help you Grow your Store
1. Scarcity Tactics
The scarcity tactic is a way of increasing demand for a particular product based on the idea that the item is soon to be out of stock or being offered for a limited time only. The reason why this tactic is effective is that when a good or service is perceived to be scarce, people want it more. So you will create artificial scarcity to drive demand.
You can deploy these tactics in your...
Good customer service is one of the best ways to retain customers. Almost 85% of people say the reason why they do not come back to visit a store is because of the bad customer experience that they had.
Keeping loyal customers is also less expensive than getting new ones. So in this article, we want to give you some help or some pointers about getting your customer service in order.
If a client contacts you, they're lead, and if you don't convert that lead, you're losing money. If they call you and leave a message, you want to call them back. If they email you, you need to reply to their email. You want to go equal tit for tat on how they contact you and preferably within 24 hours or less.
You should also make sure to hit at least two touch points. If you have their email and you're somebody who shifts things out, you've got to have their home address. Do your best to reach them. Remember, the most important person in your company is...
Building an online presence is essential for every business right now. No matter what industry you're in or your company size. It's very important to promote your business online because it's where people spend most of their time.
In this article, I’ll be sharing some of the best digital marketing strategies to help propel your businesses.
But before anyone ever thinks about running digital marketing, there are some things you need to consider first.
This is the first thing you have to get clear on. You need to be clear on who your product or your service is for specifically. When you know who your target audience is, you can create marketing that fits for them. So that when they see it, they would know that it is for them. They will feel like, "that's for me, I want to be a part of that brand." So be clear with this one.
This means that...